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designer Noemi Ivanova
designer noemi ivanova. © photo by Malin ericsson.
About Made by Noemi

"With Made by Noemi I want to create styles which are both comfortable and beautiful. My belief is that you shouldn't have to compromise in this area. It is possible to be both beautiful and comfortable, so why not be?

A week consists of seven days and, usually, only two of them are days off work. Hence it's hardly those all-to-short weekends that are tough to get through, but those grey, boring, full-of-things-that-must-be-done Tuesdays I want to create garments for these days and moods. We all have that perfect outfit that we love, which, in some magical way, always makes us feel wonderful when have no idea what to wear. This feeling fascinates me and I try to recreate it with the pieces I create for Made by Noemi. This is why the styles are the same each season, but with differing materials and details."
/Noemi Ivanova, designer
BACKGROUND

As a child, Noemi Ivanova dreamt of becoming an interior designer. Raised in a family where her father is an artisan and her mother has a strong passion for knitting and sewing, she early discovered her interest in handicraft. Thus, working with her hands and creating things are Noemi’s biggest motivations for everything she does.

Her dreams of interior design were put on the shelf after an internship at an interior design company, where Noemi realized that most jobs concerned office environments and public spaces. Instead, she started making underwear. The inspiration and the way of thinking behind her work still originates from interior design, and in her home the interior design magazines receive most of her love for magazines. The constant interaction between function and style when it comes to furniture and interior design is what motivates her and inspires her to create underwear that follows the same line. Everything that is beautiful also has to be functional and possible to enjoy in daily life.

The designer Noemi Ivanova, with roots in both Russia and Chile, lives in Stockholm, Sweden.

Made by Noemi was founded in 2004 and is managed by designer Noemi Ivanova. The fashion label sells underwear divided between a base collection and seasonal collections, accessories and interior decoration items. All MbNs seasonal products, from underwear to leather bags, are hand made in Sweden!

The label is based in Stockholm and is available at selected retailers as well as in MbNs online store. For a peek into Made by Noemi’s world, visit madebynoemi.tumblr.com - apart from that we at Made by Noemi are grateful for the help and support of nice friends that are great at what we lack. Their positivism and knowledge makes Made by Noemi to what it is. ■

  

"With Made by Noemi lingerie you can pick which ever one piece from your closet, but it will be equally perfect every time.The Made by Noemi woman is cool, determined and knows what she's after. She has authority combined with charm which makes her beautiful. Underwear should just be there, as she has neither the time nor the energy to adapt her lifestyle to them. They should remain where she originally put them on and not have a life of their own whether she's in an all-day meeting or just slouching on a slow Sunday.

My belief is that a person that feels comfortable radiates beauty and underwear is the foundation on which everything else is built."
Shop underwear online >>

"When I started designing bags it was because I had reached the end of my patience when it came to finding keys, wallet and all the other things that misteriously always ended up at the bottom.

Girls in general tend to carry almost their entire home with them, and I was no exception. So I needed to create a bag that forced me to be more selective but yet could fit the things I needed everyday. Everything shouldhave its place because I had decided to never again feel the panic that only turning the bag upside down could solve. And most important of all - it had to make me fall in love with it.

In other words the bag had to follow my rules and live my life."
Shop accessories online >>

For press inquiries please contact pretto pr >>
© 2013 I MADE BY NOEMI I KATARINA BANGATA 61-63 I 116 42 STOCKHOLM, SWEDEN I INFO@MADEBYNOEMI.COM Website designed and produced by project_xyz